Rajeev Jhawar Usha Martin Enjoys Strong Brand Recall in the Segment

Rajeev Jhawar, and Indian Industrialist and son of Brij Kishore Jhawar is the Managing Director of Usha Martin Limited. He started his journey as the vice president (commercial) and became the Managing Director of the company in 1998. Established in the year 1960, Usha Martin Limited is a multi-unit and multi-product organization in the wire rope business. They are one of the world’s leading manufacturers of wire rope. Their wire rope manufacturing facilities are located in Ranchi, Hoshiarpur, Dubai, Bangkok and UK.

Rajeev Jhawar Usha Martin

Usha Martin is one of the largest manufacturers of wire ropes in the world and has the capacity to produce 300,050 tonnes of it per annum. The company has a global base of wire rope manufacturing, with facilities located in India, the UK, Dubai and Bangkok. For specific products, the company has collaborated with globally reputed companies like Gustav wolf of Germany, Joh. Pengg AG of Austria and Tesac wire ropes of Japan. Usha Martin is known for making a wide range of wire rope products, which have applications across the world.

Usha Martin under Rajeev Jhawar is on a new start. After all that had happened in the recent past, the company is in the path for a new start. And it has already taken sprout under the leadership of Rajeev Jhawar. The company’s global R&D centre in Italy is actively engaged in the design of wire ropes and uses property design software to develop products. The company also has a comprehensive R&D facility in its manufacturing unit at Ranchi.

Product innovation that meets the customers’ needs is a continuous process for Usha Martin. They are a major supplier of several OEMs. The market leader in India in wire ropes, Usha Martin has the capacity to produce a wide range – from 4.8 mm to 130 mm in diameter – of wire ropes. USP of Usha Martin is diverse quality products that cater to large customers. It is the concept of a ‘super market’, where one can pick up everything under one roof. Describing the advantages of the overseas operations, Rajeev Jhawar affirms that these operations provide a significant synergy and support to the overall business performance. It also helps us to spread the offerings across the globe. The Covid pandemic had adversely impacted UML’s demand but the international market is expected to open up, though slowly.

Rajeev Jhawar thinks that in the next five years, the segment will see good demand. Mr. Rajeev Jhawar has also cautioned all to remain agile and responsive to the changing market needs and focus on increasing market share in high contributory products. Rajeev is bullish about the segment and expects oil & gas, ports and shipping to be the growth drivers. On a consolidated basis, 35-40 per cent of Usha Martin’s revenue is from exports to Europe, South East Asia, the US and the Scandinavian countries.

UML’s products are on par with the imported ropes. Even though the quality is good, there is a need to improve the services, says Rajeev Jhawar. Usha Martin enjoys strong brand recall in the segment. Usha Martin is now in the process of strengthening their projects and services under the leadership of Rajeev. The adopted HR policy of the company identifies future leaders. According to Rajeev Jhawar, the HR processes at UML find high-potential performers. UML nurture them internally through training and development, as part of a succession planning process, so that future leaders can be developed within the organisation.